YouTube is set to increase its subscription price by $5 per month starting in November 2022, according to a new report. The move comes as the company looks to compete with Netflix and other streaming services. YouTube has been struggling to keep up with the competition, losing market share in recent years. The price increase is part of a larger plan by YouTube to make its service more affordable. The company is also looking to add more features and improve its user experience.
YouTube Premium is the paid subscription for YouTube, giving you access to an ad-free experience and the YouTube Music streaming service. Unfortunately, the price is going up for the family plan.
YouTube Premium still costs $11.99 per month for a single person, just like before, but Google is planning to raise the price for the family plan (which supports up to 5 people). For billing cycles starting on or after November 21, 2022, the monthly price is jumping from $17.99/mo to $22.99/mo.
YouTube said in an email to subscribers, “We created YouTube Premium to provide an uninterrupted YouTube experience, so you can get closer to the videos, creators, and music artists that you love. […] This update will allow us to develop even more Premium features and continue to support the creators and artists you watch on YouTube.”
Even though the family plan is still a decent deal for ad-free YouTube and access to a full music streaming service — Spotify’s family plan is $15.99 per month for up to six people — many people only subscribe to remove ads from videos. Also, no one likes subscription services going up in price, especially with global economic inflation making nearly everything more expensive than it was a few months ago.
The price increase does not affect single-person YouTube Premium plans, or YouTube TV.
